Language guidelines

Tagline

Here by hard work

Elevator Pitch

Legacy isn’t built overnight. For 150 years, we’ve worked hard to make your work easier. From creating a revolutionary link belt drive chain to power hydraulic controls that changed the industry, we’ve always built machines to outwork and outlast the competition. We’re proud of our legacy, but most importantly, we’re proud to be part of yours.

Headlines

Use without elevator pitch

Legacy isn’t built overnight

We work hard to make your work easier

Outwork, outperform, outlast

Use with or without elevator pitch

Reputation is earned

Still breaking ground

Until there’s no more work to do

When they invented the telephone, we were already on the job site

When humans took flight, we were already on the ground

When they invented the record player, we were already setting records

While they were inventing the light bulb, we were inventing the link belt

When they sold the first car, we were building the roads